Blog Sample: Increase FinTech Adoption Rates

Driving user adoption rates for School Cash Online requires a simple, tactical action plan. For

many guardians, transitioning to online payments sounds like a daunting task. Some shy

away from online commerce because they fear that it’s too complicated. Others simply aren’t

aware of its benefits. Guardians who do choose to make the switch can be discouraged by

preventable technical impasses. Read on to learn the 4 steps process that will make your

school’s adoption rates the highest in your district.

Get the word out

Entice users by letting them know about the many advantages of using School Cash Online. Send newsletters to guardians advertising the benefits and convenience of online

payments. Let guardians know about the School Cash Online features

that will make their lives easier such as the ability to submit paperless

forms, make donations and store receipts online. Once guardians

understand that School Cash Online is a secure, fast, and easy way to pay

for student’s school fees they’ll be inclined to register.

Make it easy & accessible

Usability and accessibility are integral to user adoption. Enhance the

School Cash Online user experience by empowering guardians with

the knowledge that they need.

Getting started on School Cash Online

can be broken down into 3 simple steps:

1. Register

2. Add a Student

3. Pay School Expenses

Avoid user abandonment

Providing users with key information upfront prevents user

abandonment caused by minor technical issues.

Take the guesswork out of the Add Student process by posting each

student’s identifying information on your district’s parent portal or

sending the required information to guardians through a safe medium.

Provide users with the unique URL for your district’s School Cash

Online page so that they don’t end up on the incorrect district’s

webpage. Equip guardians with a link to the School Cash Online Support

page so they know where to go for help.

Incentivize

Discounts and perks encourage shoppers.

Reward guardians for using School Cash online by promoting

early bird specials available exclusively on School Cash Online.

Reward students for using School Cash Online by offering a

pizza or Timbit party to each classroom that achieves a 100%

adoption rate.

For more tips on how to increase your school’s School Cash Online user adoption rates in 2020, reach out to our marketing team by emailing marketing@kevgroup.com.